One of the best ways to get more clients is by using chiropractor SEO. It turns out that search engine optimization is a long term strategy that provides the highest quality leads at the lowest price. The catch?
You have to be willing to execute an SEO campaign for an extended period of time before you see a return on the investment. The delayed results can really help grow your business, but most businesses don't stick with it long enough before giving up, or they choose the wrong provider.
In this article, I'm going to give you the top things that should be the focus of your chiropractic SEO efforts in order to get great results. Also, we offer this as a service if you want to have some professionals do it for you. Give us a call at any time to get started.
Let's cover the main parts of search engine optimization next.
You can't mention SEO without talking about keywords. Keywords are the text that someone types into Google when they run a search. By looking at the keywords for a particular topic, you can see how the majority of people search for your services.
It's best to find the keywords that have the most searches per month, and also figure out what the competition looks like for each of those keywords. For example, here are some top ones for Dallas, TX:
- "chiropractor dallas": searches per month = 400, difficulty = 12
- "dallas chiropractor": searches per month = 350, difficulty = 9
- "best chiropractor in dallas": searches per month = 200, difficulty = 8
- "chiropractor dallas tx": searches per month = 150, difficulty = 9
As you can see from the above keywords, there are very good searches per month for local business at values from 150 to 400. The difficulty is a bit high at 8 to 12. An easy local SEO campaign is difficulty of 0 to 5, medium difficulty is 5-10, and hard difficulty is 10-15+.
The difficulty will determine how much work goes into getting a website to rank on page 1. In contrast, a nearby town, Plano, has slightly less searches per month, but much less difficulty at around 5. That's why it's important to know your keywords here.
As far as how to rank in Google, there are many ranking factors that determine the overall result. Usually, the best strategy is to go after the ranking factors that matter the most first, and then pay attention to the others as needed.
Here are some of the biggest ranking factors:
- On-page Optimization
- Google My Business Page
The biggest ranking factor by far is backlinks. A backlink is simply when another website puts a hyperlink to your website on theirs. Google looks at the entire internet and sees which sites are linking to others to determine who is the most likely to be the best.
The goal is to get better quality and more backlinks than your competitors. That way Google's algorithm has the best chance of putting the best results in front of searchers.
There are good and bad ways to get backlinks, so you need to be careful not to violate Google's guidelines here. If you do it the bad way, your website could get banned from Google.
Another factor that is crucial is on-page optimization, which is the practice of making your website look good to Google. It also coincides with making it look great to visitors as well. Each page should be about one primary keyword and have high quality content talking about that subject.
You can also put related keywords in specific places on the page like the H1, H2, and H3 headers, as well as in the body of the text. However, you shouldn't be using keywords too much, it needs to be natural and read well.
Google My Business
An important step in getting your business online is creating a Google My Business page for it. This is where you can put all of the information related to your business like open hours, services, address, and phone number.
It's typically the first thing that searchers will see when they look for your business by name in Google. You want to have some great pictures of the inside and outside of your business. Also, you should focus on getting great reviews from happy customers. People look at that when deciding if they want to use your services.
Something that is related to your business information are citations. A citation is the name, address, and phone number of your business, or NAP for short. Any time your business NAP appears on another website, it's considered a citation. These need to be accurate and match what is on your Google My Business page.
If you move your business, you need to make sure and update all of the information on your Google page, as well as correct the citations that are now outdated. At a minimum, you should submit your business NAP to the main four data aggregators. You can also build additional citations and should do this so that you have more than your competitors.
If you are interested in learning more about all of the ranking factors, check out SEO guide.
How long does it take to get to page 1 using SEO for chiropractors? It all depends on several factors. First, your website needs to be more than 6 months old to get out of the sandbox. Second, you have to execute high quality SEO on the site. When those conditions are met, you can get some amazing results within 6-12 months if you are consistent in your efforts.
If you need new customers now, then consider using Adwords for paid ads to get visitors coming right away. It's more expensive over the long haul, but you may not be able to use SEO right away if you are in a hurry. Most of our clients use both Adwords and SEO, depending on how many leads they want and can handle.
Many business owners make the mistake of going for cheap SEO. SEO services are not created equal, so you get what you pay for. Cheap marketing doesn't work. Why? Because great marketing drives amazing increases in revenue on the order of 2 to 10 times what was paid. If marketers can do that, they charge much more for their work as compared to bad marketers.
In fact, if you go with cheap, then it is highly likely that you will either get no results, or the person doing the SEO will violate Google's guidelines and get your site banned from Google.
In reality, SEO is a lot of work. That means that you need to find people that know how to do it and have experience in getting results. Those type of SEO experts are going to be charging you a minimum of $1,000 per month to get any sort of SEO done. Ideally, the best results are with SEO campaigns that are $1,500 to $2,500 a month for a local business.
If you are ready to get chiropractic SEO for your practice, then we are here to help. We have a lot of experience growing local businesses just like yours and will walk you through every step of the way. To get started, it's real simple. All you have to do is call us or click on the button below to schedule an appointment. We will take it from there.